Important gift card information

From the 13th October customers will no longer be able to buy intu gift cards in the centre, but the card is still valid for a year from purchase and existing cards can still be spent in stores at intu Potteries until the expiry date on their card is reached.

intu Gift Cards are issued by EML Payments Europe Limited (EML) who are the parent company of Flex-e-Card Limited, the UK-based provider of gift card services to intu – you will see Flex-e-Card’s name on the reverse of intu gift cards.

All funds associated with these cards are held in a designated client account under the control of EML only. EML settles with Mastercard on a daily basis for all transactions that occur on these gift cards.

This process is entirely independent of intu and will continue to happen regardless of ownership or control of intu. EML’s obligation is to its cardholders as per the terms and conditions of its cards, and to Mastercard as per its membership agreement.

As a result, there is no risk to any retail or leisure occupier of any intu centre to continue to accept intu Gift Cards, as all funds are entirely separate from those held by the intu business.

Contact details for Flex-e-Card should you have any further queries.

Telephone – 0844 7744277

Email -

Social distancing measures

Our customer service desk and tills are open from 11am to 4pm. There is also a self service Gift Card machine on the middle mall by Yours clothing with staff on hand if you need any help to make a purchase.  You can still order an intu Gift Card online via this website and orders are being processed as normal. You can also order a personalised Click & Collect Code which is delivered to the recipient via email and can be exchanged for a gift card in centre.

Our gift card deliveries are fulfilled by Royal Mail who no longer require a signature for delivered items to help prevent the spread of COVID-19. Delivery times remain normal.

Read our FAQs

See where you can spend your intu Potteries Gift Card here.

Check your balance

Enter the 16 digit card number printed on the back of your gift card.